The Keys to Success

| October 21, 2009

It’s all too easy for budding entrepreneurs to be seduced by a sexy idea or industry. The prospect of becoming a real estate mogul or Wall Street pasha conjures up visions of money and power that are hard to resist, but as I found out in researching The Richest Man in Town, more often than not it’s not the big, goldplated idea that turns out to be a winner.