David Brooks Is Brilliant (and Prescient)

| April 23, 2009

New York Times op-ed columnist David Brooks knows of what he speaks. Last month he wrote an elegiac piece called “The Commercial Republic.” In it, he posits that historically America has unabashedly pursued success and the byproduct of hard work and risk-taking, wealth—that, in fact, it is part of our national genetic code.
He points out that sadly we are in what he calls a noncommercial moment, when the media are full of downbeat stories exploring the downfall of the American economy, with more than a little schadenfreude for the wealthy figures who have been brought low. But, he says, “the cultural DNA of the past 400 years will not be erased. The pendulum will swing hard. The gospel of success will recapture the imagination.” I couldn’t agree more.

Personal Branding and the Rich

| April 17, 2009

Yesterday, I was in interviewed by Dan Schwabel, a self-proclaimed personal-branding expert, for his blog, personalbrandingblog.com. I was intrigued by his interest in The Richest Man in Town and in how RMITs think about their personal brands, and our conversation reminded me of F. Scott Fitzgerald’s famous quote, “The rich are different from you and me.” Dan’s questions about the wealthy and personal branding—a concept that Fast Company magazine made popular during the height of the Internet bubble with a 1997 cover story, “The Brand Called You”—led me to consider whether millionaires, multimillionaires and billionaires approach branding differently than we mere mortals.